Asst. Prof. Consumer Behavior

Welcome to the homepage of the junior professorship in Consumer Behavior! 

The junior professorship in Consumer Behavior addresses a spectrum of topics in the fields of Marketing, Market Research, Sensory Product Perception and Consumer Psychology.

You will find more information on the following pages:

  • Under News you can inform yourself about the course variety and other announcements
  • Under Person you can take a look at my professional career path
  • Under Research you can find out what topics are currently being investigated by the junior professorship
  • Under Theses you find open topics for Master/ Bachelor Theses

During the Corona crisis, please aling on personal appointments via email.

The teaching material regarding all courses can be exclusively found on the e-learning Portal.

Letzte Änderung: 29.05.2020 - Ansprechpartner: Jun.-Prof. Dr. Marcel Lichters